Turn WhatsApp into a complete direct-ordering experience with a branded menu,
customizable cart and checkout, dine-in, delivery and pickup, plus the operational
tools your restaurant requests.
✓ Real restaurant✓ Live ordering platform✓ Mobile, laptop & desktop
Zero commissionDirect orderingCustom checkoutQR by tablePOS & kitchenRestaurant-owned data
OrderFlow vs. the common aggregator model
Build your own ordering channel—not another marketplace listing.
Aggregator terms vary by provider. OrderFlow is designed around direct ordering,
restaurant control and a customer relationship that stays with the restaurant.
Your OrderFlow
Direct, branded and commission-free
Zero Fekra Digital commission on every order
Customer orders directly from your restaurant
Your brand, menu, pricing, offers and checkout
No competing restaurants beside your products
Customer and order data routed to your designated system
Custom POS, QR, payments, CRM, loyalty and automation options
Common marketplace model
Provider-controlled marketplace
Commission or other per-order charges may apply
Restaurant competes inside a shared marketplace
Brand and checkout controls may be limited
Customer relationship can remain tied to the platform
Data access and retention options depend on provider policies
Operational rules are usually standardized by the provider
Built around the businessRestaurants, cafés, bakeries, takeaway and other food-service concepts.
The standard OrderFlow platform
Custom-built around how your business actually operates.
OrderFlow is not a fixed template. We can customize the branding, menu structure,
languages, customer fields, fulfilment rules, checkout steps, operations and optional
integrations around the client's expectations and requests.
01
Branded digital menu
Your identity, categories, products, prices, photos, variants and availability.
02
Dine-in, delivery and pickup
Enable one, two or all three fulfilment models with tailored fields and rules.
03
Flexible implementation
Launch the core platform first, then add compatible operational features as required.
Custom cart & checkout
A checkout designed for the restaurant—not the other way around.
Configure what customers select, what information they provide, how they receive the order,
which currencies appear and which payment options are offered.
Your orderStep 2 of 3
Signature BurgerLarge · Extra cheese · No onions
× 2
USDLBP
Client-configured multi-currency checkout
TotalUSD 17.00
Continue securely →
+
Products, variants and extras
Quantities, sizes, add-ons, substitutions, special instructions and product-specific questions.
◫
Fulfilment-specific checkout
Table number, pickup time, address, delivery zone, scheduled order and other client-defined fields.
$
Multi-currency and optional payments
Display Lebanese pounds, U.S. dollars or both. Payment links, online payment options
and local payment rails can be configured upon request, subject to provider support,
approvals and the client's setup.
↻
Client-controlled rules
Minimum orders, opening hours, delivery areas, notices, promotions and checkout wording can be customized.
Table 12Scan. Order. Enjoy.
Smart QR ordering
Every table can open the right dine-in order.
Fekra Digital can create unique QR codes by table number. A customer scans at the table,
opens the restaurant's ordering flow and places an order directly, with the table reference
carried automatically into the order.
01 Unique QR by table02 Direct mobile ordering03 Automatic table reference04 Counter, menu, packaging and campaign QR options
R
Reservations are separate from dine-in ordering
Add a reservation flow for date, time, number of guests, seating preferences and notes,
with configurable restaurant confirmation and management.
Restaurant operations
From customer checkout to counter, kitchen and printer.
Choose a dedicated OrderFlow station or a compatible existing POS environment,
then configure the kitchen and printing workflow around the restaurant.
1Customer orderMenu and checkout
→
2OrderFlow dashboardAccept and control
→
3Kitchen displayPrepare and update
→
4Printer & customerTickets and status
POS 01Dedicated setup
● LIVEOrderFlow Control
Dedicated OrderFlow POS station
Upon request, we can arrange a dedicated in-restaurant screen for incoming WhatsApp orders and staff actions.
POS 02Compatible setup
● CONNECTEDExisting POS device
Use a compatible existing POS
Where the hardware, software, operating environment and network are compatible, the OrderFlow dashboard can run on the screen staff already use.
SYNCKitchen & printer
#184PreparingKitchen display
PRINT
Kitchen display, printer and POS synchronization
Route orders to a kitchen display, kitchen or counter printer and synchronize order status
across the dashboard/POS workflow, subject to device, software, network and technical compatibility.
AI
Conversational orderingNatural language—not a rigid button tree
What is special today? I want something spicy for two people.
Today's chef's special can be prepared spicy. I can suggest a two-person combination and add drinks. Any ingredients to avoid?
No onions. Add two drinks and send me to checkout.
Done. Your cart is ready with no onions. Review checkout →
A smarter conversation—and a customer relationship the restaurant owns.
An optional conversational assistant can guide customers, answer common questions,
highlight offers, recommend products and help complete an order. It can be configured
around the restaurant's menu, policies, languages and tone of voice.
DB
First-party customer data
Customer and order data can go directly into the restaurant's own database or designated
system—not into an aggregator marketplace database—subject to the chosen hosting,
integrations, privacy policy, consent and applicable law.
CRM
Restaurant-owned CRM and loyalty
Customer profiles, order history, points, rewards, offers, segments and retention journeys can belong to the restaurant.
Confirmations & tracking
Keep customers informed from order received to completed.
Automated confirmations and status messages can be prepared according to the restaurant's
workflow, language, brand and chosen messaging setup.
Order receivedConfirmedPreparingReady for pickupOut for deliveryCompleted, delayed or cancelled
A branded tracking page can show the current order stage. Live driver-map tracking is an additional
integration and requires compatible driver-location data or a delivery system; WhatsApp alone does not provide it.
Order #184Estimated 24 min
✓
Received10:42
✓
Confirmed10:44
3
PreparingIn progress
4
Ready / dispatchedNext
5
CompletedFinal status
Clearly separated service levels
Core OrderFlow is standard. Full API automation is a separate advanced project.
The standard platform delivers the direct-ordering experience. The Full WhatsApp Business API
Automation Stack is available only upon request and follows a different onboarding and implementation process.
Standard / basic OrderFlow
The core direct-ordering platform
Branded menu, customizable cart and checkout
Dine-in, delivery and pickup
QR ordering and reservations
Dashboard/POS options and compatible kitchen/printer workflows
Confirmations, tracking and optional payments
CRM/loyalty options and zero-commission direct ordering
This is not part of the standard platform. It requires separate scoping, onboarding, technical setup,
Meta/provider approvals, consent and opt-in controls, approved templates, compliance review,
implementation timing, pricing and applicable messaging or third-party charges.
Optional marketing & growth support
Launch the ordering channel—and request support to promote it.
Through Fekra Digital's wider service capabilities and affiliations, clients may also request
marketing support as an additional service, separate from the standard OrderFlow platform.
01
One-off campaign
Promote a launch, offer, product, menu item or restaurant campaign.
02
Monthly retainer
Ongoing publicity, creative content, social campaigns and social media page management.
Advertising spend, media costs, third-party charges, scope, deliverables and commercial terms are agreed separately.
Restaurant growth planOptional Fekra Digital support
ContentCreative & offersCampaignsSocial media adsManagementPages & publicity
Request your OrderFlow setup
Tell us what the restaurant needs. We will scope the right platform.
Submit the requirements for the standard platform, POS and kitchen options, AI, payments,
advanced API automation or marketing support. Fekra Digital will review compatibility and
contact you about the appropriate implementation.